Technical SEO and launch guides for SaaS founders
Short, practical articles from the BriefCraft team on getting your site ready for launch and getting it discovered afterwards.
The Pre-Launch Technical SEO Checklist for SaaS Founders
A practical 15-point technical SEO checklist to run before you launch your SaaS: indexing, metadata, HTTPS, performance, links and social previews.
October 10, 2026 · 3 min read PerformanceWhat Is TTFB? How to Measure and Improve Time to First Byte
Time to First Byte explained: what counts as a good TTFB, how to measure it with curl and DevTools, and the fixes that make the biggest difference.
October 10, 2026 · 3 min read Link buildingDofollow vs Nofollow: What Directory Backlinks Are Actually Worth
How Google treats rel="nofollow", "ugc" and "sponsored" links, what startup directory listings really give you, and how to avoid link schemes.
October 10, 2026 · 3 min read LaunchHow to Launch on Product Hunt and Show HN Without Breaking the Rules
What Product Hunt and Hacker News expect from makers, what gets launches flagged, and how to prepare your copy before launch day.
October 10, 2026 · 3 min read On-page SEOTitle Tags, Meta Descriptions and Canonical Tags: What Actually Matters
How Google uses title tags, meta descriptions, canonical tags and Open Graph — and the simple rules for writing them well on a SaaS site.
October 10, 2026 · 3 min read Site healthBroken Links and 404 Errors: When They Hurt SEO and How to Fix Them
Do 404 errors hurt rankings? What Google says, why broken internal links still matter, soft 404s, and a simple process for fixing them.
October 10, 2026 · 3 min read ArchitectureCrawl Budget for SaaS: When It Matters and How to Optimize It
Learn how search engine bots prioritize crawling SaaS applications, why index bloat drains crawl budget, and how to optimize robots.txt and server performance.
October 10, 2026 · 3 min read PerformanceThe Founder's Practical Guide to Core Web Vitals (INP, LCP, CLS)
A developer-friendly guide to mastering Google Core Web Vitals: optimizing Interaction to Next Paint (INP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS).
October 10, 2026 · 3 min read GrowthArchitecting Programmatic SEO for SaaS Platforms Without Getting Penalized
How modern software companies safely build programmatic comparison hubs, integration libraries, and template pages that rank without violating Google helpful content policies.
October 10, 2026 · 3 min read Structured dataSchema.org & JSON-LD for SaaS: How to Win Rich Snippets in Search
A complete developer blueprint for implementing SoftwareApplication, Organization, FAQ, and BreadcrumbList JSON-LD structured data for SaaS websites.
October 10, 2026 · 3 min readCheck your site in 10 seconds
Run a free live crawl: response time, SSL, metadata, headings and broken links.